Digital Transformation and the Role of Digital Platforms in Enhancing Organizational Performance
DOI:
https://doi.org/10.69513/jnfdms.v.1.i.0.en.4Keywords:
Interactivity, Educational Platforms, Commercial Platforms Social Media, Technology Integration, Innovation, Challenges in Digital Platforms, User Engagement, Digital Marketing, Transparency, Accessibility, E-LearningAbstract
Modern technology, with its digital platforms, has become an integral part of
contemporary life, providing significant opportunities to harness this revolution
optimally for the benefit of individuals and societies. Institutions have played a
substantial role in investing in this digital revolution by increasing communication
spaces with the community, strengthening relationships with their clients, and
focusing on guidance, awareness, reputation enhancement, crisis management, and
digital marketing, among other gains achieved through digital platforms. These
platforms have also created unprecedented opportunities for workers, companies,
and society, unleashing innovation on a global scale. However, at the same time,
they pose serious threats to decent work and fair competition. Therefore, this
research paper aims to shed light on the role of digital platforms in improving
institutional performance, in addition to the challenges they face.
